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Business Planning

Customer Acquisition Cost Calculator

Calculate customer acquisition cost from sales and marketing spend and new customers won.

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Calculate your result

LIVE RESULT

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Results update automatically when you change a value.

About this tool

What is Customer Acquisition Cost Calculator?

Calculate customer acquisition cost from sales and marketing spend and new customers won. It is designed to give business owners a clear, editable result without complicated software. Change the fields to match your company, review the live output and download or save when it is ready.

How to use it

  1. 1
    Enter your information

    Fill in the relevant business values or document details.

  2. 2
    Review and customise

    Check the live result and adjust colours, items or values.

  3. 3
    Use your result

    Download, print or save it to your account when available.

FormulaCAC = Sales & Marketing Spend ÷ New Customers